George clooney’s tequila brand casamigos started by accident – insider

known — as are his efforts in political activism and humanitarian

A lesser known fact is that the actor and two friends founded

Clooney came up with the tequila idea with ex-bar and nightclub

supermodel Cindy Crawford) while the two were spending time at

They had met nearly 30 years ago while George was shooting one of

“He was coming into one of my bars called Morgan’s at the time…

so I met him at the bar over a tequila,” Gerber told Business

Insider. Easy drinks with gin “He was spending three months in New York, and every

night we would hang out at the bar and we became great friends.”

friends — “It was called ‘the Golf trip,’ but we played maybe

nine holes now and then” — which is where they met real estate

“A mutual friend connected us, saying we should play at one of

Mike’s golf courses,” Gerber said. Simple drinks to make at home “He took care of us and we

developed a friendship through that, then we built our homes in

Clooney and Gerber’s houses sat beside each other on the piece of

“It felt like one compound,” Gerber said.


Simple drinks to make with whiskey “We’d have a bunch of

our friends there — breakfast at our place, lunch at his, dinner

“Casamigos really started by accident as far as a company,” he

said. Easy drinks with whiskey “As you do in Mexico, we would drink a lot of tequila. Simple mixed drinks with whiskey We’d

go out to bars and restaurants and bartenders would recommend

them. Best drinks to mix with vodka Some were good, some not so good, and some expensive. Healthy drinks to mix with vodka There

came a point where George turned to me and said, ‘Why don’t we

smooth, and had the right flavour profile. Dry vermouth cocktails One that we didn’t

have to mix — typically we drink it straight or on the rocks –

The duo began their tequila pilgrimage. Sweet vermouth cocktails They did research, met

with distillers, trialled samples, and did blind taste tests with

their friends and family until they found a recipe with no burn

“It ended up being almost two years and 700 samples later — it

was perfect,” Gerber said. Cocktails with vermouth “There was a point where we all chose

one, and it was ours. Cocktails with sweet vermouth Not only did we know we had something great

While the pair may claim they can drink it all day and not be

inexperienced tequila drinkers — the average bottle contains 40%

Without even realising, Gerber said he and Clooney were bringing

in about 1,000 bottles to the UK, and were told by the distiller

They met with a distributor in the US who wanted to get on board,

and launched the tequila as “Casamigos” along with the help from

“He’s wonderful at marketing, and caters to the high-end market,”

Gerber said, while a master distiller “chooses the right moment

to take it from the barrel to the bottle.” He added: “We use old

brick ovens, and the agaves are grown for seven to nine years —

They use a simple stick-on label on an unfussy bottle, with a

“What was really important for George and I was that we have the

best tequila, but we make it affordable for everyone,” he said.

“George doesn’t need the money, I didn’t need it, Mike didn’t

need it — it wasn’t the reason behind launching a tequila. Cocktails with dry vermouth We

wanted everyone to be able to drink it and not be exclusive.”

The refreshing taste of Jalisco, delivered straight to your office. Red vermouth cocktails ??

A post shared by Casamigos Tequila (@casamigos) on Feb 21, 2017 at 1:49pm PST on

“We started winning awards, which legitimises you,” he said. White vermouth cocktails The

Competition, and from The Beverage Testing Institute. Martini vermouth cocktails “From then

to provide sales figures for last year and would not discuss the

based, as well as New York and Arizona. Vermouth rosso cocktails He added that George and

involved in the business. Simple vermouth cocktails He’s in LA this week, and he’ll be in

“We have our master distiller, and he’s so great that we know

they’re all consistent, but when a new batch comes out he’ll send

a bottle and George and I will taste it,” Gerber said. Cocktails with red vermouth “We always

want to be the first or the second one to taste it. Bourbon and vermouth cocktails It’s kind of

“It’s always perfect. Vermouth based cocktails If you have a great master distiller, they

have this palette and sense of smell and taste that has almost

been passed down from generation to generation,” he said. Vermouth bianco cocktails “We

Gerber added that Casamigos has been “incredible” growth in the

UK, where beforehand it “wasn’t that big of a thing.” It is sold

in Selfridges and Harvey Nichols, but it is pricier than it is in

“George and [his wife] Amal have a beautiful home in the UK now,

and he wanted to make sure he could drink it there,” Gerber said.

“Even though Brits aren’t known as tequila drinkers, a lot of

Gerber added that it’s “not your typical tequila” as it is low in

calories and made from 100% blue agave, which he says has helped

“The authenticity of everything that we’ve done, from making it

ourselves to naming it, has been an extension of who we are and

our lifestyle,” Gerber said. Cocktails using vermouth “It’s been a fun thing for us to

While the pair recently sold their homes in Mexico, Geber said

they’re looking at building new ones in the same place. Classic vermouth cocktails Who knows

Read the original article on Business Insider UK. Rosso vermouth cocktails Copyright 2017. Best vermouth cocktails Follow Business Insider UK on Twitter.

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