Play ventura set to open in kursk, august 2017 _ blooloop

Play Ventura, Russia’s largest indoor Family Entertainment Centre, is set to open at the Europamall shopping centre, Kursk, in August 2017.

The pirate-themed play centre is being strategically integrated with the venue’s food court. Good food restaurants It has been designed by Belgian company KCC Entertainment Design, creators of themed environments, for the Promresurs Group.

Nikolai Poltoratsky, General Director and owner of GC Promresurs, spoke with Blooloop about the retailtainment project, unparalleled in Russia.


“Ours is a successful and highly respected company of twenty years’ standing, ” says Poltoratsky. Best fast food restaurants “Over the last four years, we have had the opportunity to build great shopping centres on a large scale.”

This isn’t the first time Poltoratsky has featured an adventure play environment in a retail mall, but Play Ventura is on a much more lavish scale than previous projects. Top 10 fast food restaurants “We have already built four of these adventure parks in shopping centres, ” he says. Local fast food restaurants “But they are rather smaller, in the region of 800 m?.” Regional Shopping Centre Meets Family Entertainment

Europamall (Europa Kursk in Russian) is the largest modern mall in the city of Kursk. Good food restaurants near me Located at the intersection of Karl Marx and Pushkarnaya Streets, it is a major landmark in the city. Top fast food restaurants The facade features a three-story high 50m long curved daylight-visible LED display screen. Fast food restaurants list The mall is a regional shopping centre combining retail and family entertainment. American fast food restaurants The complex will include more than 300 retailers, representing leading Russian and international brands. Restaurants fast food There will also be a multiplex cinema, featuring an IMAX hall.

“The greater part of our business is building retailing and shopping centres, ” says Poltoratsky. Food restaurants near me open now “Although attractions are not our main business, they provide something special for our shopping centre. Healthy fast food restaurants It’s an excellent idea because children can be safely and enjoyably occupied while parents are shopping.”

The indoor amusement park will be one of the largest in Russia. All fast food restaurants The concept and design were officially approved by the Promresurs Group in November 2016, and the complex is scheduled to open on the 1 st of August 2017. Local food restaurants near me The amusement park’s total investments are estimated at two billion roubles.

Play Ventura will cover over 180, 000 m? and comprise over 300 attractions. Good fast food restaurants It will be situated on the top floor of the mall. Food for restaurants “It is predicted that about five hundred children a day will visit, ” says Poltoratsky.

The catchment age – from toddler to teenager – is wide. Popular fast food restaurants “Although it is designed for children from one to fourteen, I suspect the parents won’t be able to resist joining in as well.” Pirate-themed Adventure Offers a Wide Variety of Play Opportunities

“Play Ventura is themed on a pirate jungle, ” says Poltoratsky. Top ten fast food restaurants “It centres on a huge pirate ship on a lake.” The elaborate pirate ship is built on a large scale and offers a host of play opportunities. Best food restaurants On its deck is a labyrinth-themed game. Children can also explore the hold of the ship, climb from one mast to the other, and navigate ropes and obstacles. Local food restaurants They can then move onto the lake and “conquer the seas” in bumper boats.

Adventurous children can enjoy a freefall tower and a climbing wall. Top 5 fast food restaurants A trampoline centre, karting and laser tag offer active alternatives. Food and restaurants near me There will be a giant maze comprising 30 rides for all ages, as well as an Italian carousel for old-fashioned fun.

Also included is high-tech play. Restaurants food near me One playground has interactive flooring and there is a variety of virtual games to play. Small children are catered for with swings, the carousel, educational games and soft-play areas. Restaurants near me fast food Water and Rollercoaster Fun is on an Epic Scale

The lake is a major feature: the water surface area will cover more than 600 square metres, and visitors will be able to swim all year round. Find fast food restaurants They can also play in the boats and feed the inhabitants of the lake.

However a large family roller coaster is the jewel in the crown. Best food restaurants near me Over 18 metres tall with a length of 500 metres, it snakes over the lake and around the whole area. New fast food restaurants It is the longest indoor track in Russia and CIS countries. Chain food restaurants Nonetheless the flume and rollglider will run it close in terms of excitement.

The rollglider, a gravity-driven slide, speedily whisks visitors through the food court. Fast food restaurants in the area Belgian Company KCC Make Stories Reality

“Before we embarked on the adventure park project, we explored the different companies that specialise in this area, ” says Poltoratsky. Nearby food restaurants “We chose a great Belgian company, KCC.”

KCC Entertainment Design creates landmark themed environments for clients across the globe. Food restaurants nearby They work in a wide range of sectors within the leisure industry including FECs, multi-entertainment centres, theme parks and waterparks. Fast food restaurants in this area KCC were also responsible for the complete design of Play Ventura, working in close partnership with Promresurs.

“We truly appreciate the professionalism of KCC, ” adds Poltoratsky. Fast food chain restaurants “They analysed the region, the competition and the site itself. Open food restaurants near me They then used that information to design the best, most feasible and fun entertainment area. Fast food restaurants open All questions and suggestions from our side were always handled very fast and in a coordinated manner. Food restaurants near my location It is truly a pleasure to work together with this strong team of architects and designers who can make a story become reality.” An Immersive World for the Whole Family

The project is targeted towards all the family. Food restaurants around me Concerts and performances will be staged in a giant tropical flower. Most popular fast food restaurants The adventure park will also host various other entertainments.

Themed party rooms will be available for children’s birthday parties. Food chain restaurants There will also be an exclusive family cafe that will cater for all ages with a comprehensive birthday party service.

“This is a unique, unparalleled project in Russia, ” adds Poltoratsky. Junk food restaurants “We integrated one of the largest indoor roller coasters in an indoor entertainment park, and we ensured a great mix of the best family attractions. Restaurants and food The whole area will give the visitor the feeling they are on a fabulous jungle island full of pirates and great adventures.” Eating the World: the Food and Drink Factor

Food and drink is also an important part of the project. Food near me restaurants The park will contain four two-level restaurants, as well as fifteen additional outlets. Fast food and restaurants With a bank of international operators, all aspects of world cuisine will be represented.

Connecting the FEC with the retail area food court is unique in Russia. Restaurants american food It will create a thematic continuity and a playful atmosphere aimed at encouraging visitors to stay longer and to return often.

In addition to Play Ventura, Europamall will also feature a number of additional leisure areas. American food restaurants These will include a recreation space on the roof of the complex, complete with lawns, flower beds, a skating rink, summer pools, sun loungers, cocktail bars, restaurants and cafes.

Located on the first floor, there will also be a musical indoor fountain.

The whole mall is dedicated to making the retail experience pleasurable for the whole family. Worst fast food restaurants It doesn’t just take the stress out of shopping – it turns the shopping venue into a leisure destination. Fast food restaurants usa It is expected that visitors will return frequently and stay for lengthy periods which, in turn, will maximise revenues.

Play Ventura integrates a wide play offering, a giant food hall, and one of the largest indoor roller coasters. Restaurants and fast food It brings everything into one single, cohesive, jungle-themed environment. Most fast food restaurants This, surely, is retailtainment at its best.

Images Courtesy of Chapman Taylor and KCC Entertainment Design

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