Wiredhotelier. com – industry news – ihg® expands presence in eastern europe as growth strategy within the region reaps rewards

IHG® expands presence in Eastern Europe as growth strategy within the region reaps rewards

Hotel group will add over 46 hotels to its substantial presence in the region over the next 3-5 years. Classic 101 burgers menu Four hotels to open in the next few months

InterContinental Hotels Group (IHG ®), one of the world’s leading hotel companies, has announced it is set to open four new hotels across Eastern Europe in the next few months, with a further 46 confirmed as being in the pipeline 1. Best cocktails for a crowd The figures are a reflection of the hotel group’s expansion strategy in the region at work .

The emergence of a new breed of traveller looking for diverse experiences has given rise to the region overtaking its Western counterparts. Easy holiday cocktails for a crowd While Western Europe may be home to the most visited countries, Eastern Europe saw the fastest growth in 2015:

• Figures from the World Economic Forum show that Romania, Slovakia and the Czech Republic have seen the biggest rise in tourist numbers with a more than 10% increase in visitors since 2014 2

• In turn, the Balkans have benefited from European Union (EU) funding for regional projects.

Easy summer cocktails for a crowd To foster co-operation between different regions. Best cocktails in san francisco Priority areas of funding include a project for promoting tourism in the Lower Danube Region shared by Romania and Bulgaria

• According to the Office for National Statistics 3, since 2011, the number of visits made by British travellers to Romania has increased by 150%, with British tourists spending ?243 million in Romania last year alone

• The top source market for the Balkan regions are mainly neighbouring countries Hungary and Germany but new growth in other source markets include British and Russian tourists seeking a cheap beach alternatives to Egypt and Tunisia

There is a strong appetite for branded properties across the region and hotels are viewed as a viable asset class, attracting external investment and local government support for development.

Robert Shepherd, Chief Development Officer, Europe, IHG, commented: “The success of our strategy in Eastern Europe has been fuelled by growing domestic travel, tourism from visa free countries including China, South Korea, India; as well as sustainable level of demand from our customers in Western Europe who are attracted by new travel experiences and low costs. Simple cocktails with gin Our outlook for the region is long-term. Simple cocktails to make at home We are acting in order to ensure we provide options from across our brand portfolio to meet the demand from a range of consumer needs.”

The growth of IHG’s hotels will be primarily driven by its midscale brands, Holiday Inn ® and Holiday Inn Express ®, in cities across Eastern Europe, however its fastest growing segment, boutique, will also benefit from continued growth in the region. Best summer cocktails for a crowd The first wave of openings sees four new properties arriving this year in key locations that reflect customer demand for hotel options in key cultural and business districts.

A stone’s throw away from Old Kleparz Market, Florianska’s shops and the vibrant nightlife of the Kazimierz district, every element of the hotel draws inspiration from local culture. Great cocktails with vodka Artwork is inspired by painters old and new, design takes on a contemporary Polish style and restaurant Filipa 18 serves traditional dishes created from locally sourced ingredients, and stocks and extensive range of Polish vodkas.

Conveniently located in the heart of the Silesian Region, the hotel boasts 160 air-conditioned rooms, as well as free WiFi, a mini-gym and meeting facilities, making it ideal for leisure and business travellers. Classic 1920 cars Zaglebie Smaku restaurant serves delicious local and international dishes, and at the 9th-floor Reden Panorama Bar guests will enjoy bespoke cocktails.

Centrally located, guests can experience the authentic city of Baku, as well as the many museums, restaurants, shops and music venues. Classic 1920s cocktails The 119 room property acts as a home away from home, with a bright, welcoming lobby, free Wi-Fi and parking, and a fully-equipped fitness centre. Top 10 cocktails for women Guests can unwind in the lounge or head to their smart Studio or Suite.

The property combines comfort with outstanding service. Cheap cocktails for a crowd Easily accessible to key parts of the city, the hotel has an Open Lobby design, with all public areas overlapping each other, creating a friendly and welcoming atmosphere. Classic radio flyer wagon Etereo restaurant offers all-day dining over a glass of fine Bulgarian wine.

These upcoming hotel openings will join existing properties across the region across the following brands: InterContinental® Hotels and Resorts, Crowne Plaza ®, Holiday Inn, Holiday Inn Express, Hotel Indigo ® and Staybridge Suites ®.

1 For the purposes of this media release only, Eastern European countries included are: Turkey, Poland, Hungary, Serbia, Slovenia, Bulgaria, Russia, Ukraine, Kazakhstan, Belarus, Georgia, Azerbaijan, Armenia, Mongolia

2 World Economic Forum’s 2015 Travel and Tourism Competitiveness Index

3 Office for National Statistic’s 2015 UK Residents Visits Abroad. Classic radio fm Read here.

IHG (InterContinental® Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN™ Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites®and Candlewood Suites®.

IHG franchises, leases, manages or owns more than 4,900 hotels and 724,000 guest rooms in nearly 100 countries, with almost 1,300 hotels in its development pipeline. Classic radio shows IHG also manages IHG® Rewards Club, the world”s first and largest hotel loyalty programme with more than 88 million members worldwide.

InterContinental Hotels Group PLC is the Group”s holding company and is incorporated in Great Britain and registered in England and Wales. Classic radio repair More than 350,000 people work across IHG”s hotels and corporate offices globally.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. Classic radio For our latest news, visit www.ihg.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc. Classic radio commercials Contact

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